amalfi coast

The Girl’s Trip, The Group Chat Keeps Almost Planning

Forward me the group chat. I'll handle the rest.


You know the thread. It flares up every few months — someone posts a villa, someone says "we NEED to do this," fourteen heart reactions bloom, two people share their work calendars… and then it goes quiet again until the next time. The girls' trip is the most wanted and least planned trip in America, and I can tell you exactly why: because wanting it is everyone's job, and planning it is no one's.

So let it be mine.

I'm a girls' trip planner — truly; it's some of the most joyful work I do — and here is what I know after shepherding groups of women from that group chat to the actual airport. A great girlfriend getaway isn't about the destination first. It's about the mix. Every group is its own small civilization: the planner who's exhausted from planning everyone's everything, the spontaneous one, the one on a budget she's shy about, the one who will absolutely upgrade her room, the early riser, the one on vacation from her alarm clock. The trip has to hold all of them — together for the golden hours, gloriously free-range for the rest. That's not an itinerary problem. That's a design problem, and design is what I do.

Where do girls' trips shine? Ireland is a favorite of mine for a reason — manor house nights, wild coastline, and pubs where the music finds you; I've built ladies-only Ireland itineraries that I'd put up against any trip anywhere. River cruises are the sleeper hit: unpack once, wake up in a new town, everyone gets her own beautiful cabin and nobody has to drive. Wine country — Tuscany, Provence, Napa if we're staying closer. Spa and wellness escapes where the biggest commitment is a robe. Charleston, Savannah, and Nashville long weekends. Beach villas with a private chef so the only decision is frozen or on the rocks. Paris, because Paris. And for milestone birthdays — the 40ths, 50ths, 60ths that deserve more than dinner — I'll design the whole celebration, surprise moments included.

Now the unglamorous part, which is precisely the part I take off your hands: separate payments, so no one fronts money or chases Venmo. Rooming assignments handled with diplomacy. The honest budget conversation, hosted by me instead of straining a friendship. Dietary needs, mobility needs, the friend arriving on a different flight. Group perks and amenities through my industry partnerships, at the same price you'd pay booking online — plus me, one text away, for the entire trip.

Life is short, and your favorite people are busy. The window for this trip is always narrower than it looks — kids' schedules, work seasons, health, luck. The groups that go are simply the ones where somebody finally said: "I'm sending this to Joyce."

Be the somebody. Screenshot the group chat, tell me the birthday or the excuse or the "just because," and I'll take it from there — spreadsheets, diplomacy, and all.